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Course Descriptions

BADM 135. Macroeconomics
A study of aggregate sectors of the economy covering principles that determine total output, total employment and total price levels. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 136. Microeconomics
A study of principles of allocation of resources, distribution of income and operation of the price system. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 300. Probability and Sampling
The course is designed to provide students with fundamental knowledge of statistical theory and procedure. The course includes such topics as descriptive statistics, basic probability theory and parametric procedures including hypothesis tests, ANOVA and regression. Prerequisite: MATH 132. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 330. Legal Environment of Business
Law and the legal system; social forces that make the law; business response to the social and legal environment.
Focus on governmental regulation and federal regulatory agencies which impact business decision-making. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 331. Principles of Management
A general introduction to the principles and problems of business organization and management; careful consideration is given to the policies and problems of management with respect to coordination of production, finance, marketing, personnel, and accounting in a going concern. Prerequisites: BACC 132 and BADM 136. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 332. Business Communications
A study of business communications with emphasis on composing effective business letters, reports, and  presentations. Prerequisite: ENGL 132. Credit, 3 hours. Offered Fall semesters.

BADM 333. Personal Finance
An overview of personal and family financial planning with an emphasis on financial record keeping, consumer spending decisions, tax planning, consumer credit, insurance protection, selecting investments and retirement and estate planning. Credit, 3 hours. Offered as needed.

BADM 334. Principles of Marketing
A comprehensive survey of the problems involved in the movement of goods and services from producers to consumers and some of the methods which have been used to solve these problems. Prerequisite: BADM 136. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 335. Financial Management
This course surveys current finance theory and practice including such topics as financial statement analysis, cash budgeting and working capital management, valuation, and cost of capital and capital budgeting. Prerequisites: BACC 132 and BADM 136. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 336. Money, Banking and Credit
A study of the nature and function of money; the importance of credit; the relation of money and credit to prices; bank deposits and loans; and a study of banking systems. Prerequisite: BADM 136. Credit, 3 hours. Offered as needed.

BADM 337. Investments
A course in the principles of investments, including the demand and the supply of investment funds, flotation of new issues, types of stocks and bonds, the stock exchanges, analysis of different types of securities and the government regulation of the securities market. Prerequisite: BADM 136 or consent of the instructor . Credit, 3 hours. Offered as needed.

BADM 338. Managerial Economics
Economic concepts that are directly applicable to business decision making including cost and production, profits, demand and pricing, capital budgeting and investment, and forecasting. Prerequisite: BADM 136. Credit, 3 hours. Offered as needed.

BADM 339. Human Resources Management
A study of the importance of human resources to an organization and the interrelationships among the various human resource management functions. Credit, 3 hours. Offered as needed.

BADM 430. Advertising
Concepts and practices of advertising and the role of advertising in the marketing mix. Relationship between media characteristics and various kinds of goods and services and their respective markets will be studied. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed.

BADM 431. Entrepreneurship
Introduces students to the basic concepts and skills required to understand the nature of entrepreneurship, recognize
opportunities and assemble the resources to start a new business. Credit, 3 hours. Offered as needed.

BADM 433. Services Marketing
A study of the sales and marketing of services. Students will examine basic elements of promotion in service industries. The issues of general promotional strategies, personal selling, mass selling and sales promotion techniques will be covered. Major service industries, such as hospitality, education, medical/health services, and legal services will be covered. Credit 3 hours. Offered as needed.

BADM 434. Sports Marketing
Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry. Prerequisites: BADM 334. Credit, 3 hours. Offered as needed

BADM 435. Consumer Behavior
An extensive study of the psychological, social and situational influences involved in buying decisions. Students will engage in a balanced study of theory and application. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed.

BADM 436. International Business
A study of American firms' involvement in the international community with special emphasis on the impact of foreign competition on domestic markets, management of multinational enterprises and decision making in the international environment. Credit, 3 hours. Offered as needed.

BADM 437. Business Law
A survey of the principles of contacts, sales, negotiable instruments, principal and agent, principal and surety, insurance, bailment, partnerships, real property, personal property, and corporations. Prerequisite: To be taken in the final year of the Bachelor of Science with a major in Professional Accounting and after completion of all courses required for the Accounting major. Credit, 3 hours. Offered Spring semesters.

BADM 438. Business Policy and Strategy
A capstone business course using knowledge compiled from the functional areas of business and integrated into strategic management emphasizing the process of problem solving, decision making and policy formulating. The ETS major field test for business is a course requirement comprising 10% of the final grade. Prerequisite: Completion of the common core and senior standing. Credit, 3 hours. Offered Fall and Spring semesters.

BADM 439. Professional Development
A course to alert student to the qualities and techniques needed both to find a job and be successful in that job. Prerequisite: Junior standing. Credit, 3 hours. Offered Fall semesters.

BADM 450. Business Ethics
This course examines the ethical aspects of individual and corporate decision making and examines the role ethics plays in sound business decisions and a healthy workplace environment.  The course provides resources for making sound ethical decisions within the context of managerial practice and to implement those decisions for an organization in a competitive marketplace. Prerequisites: BADM 330 and BADM 334. Credit, 3 hours. Offered as needed

BADM 451. Marketing Communications and Public Relations
This course addresses the relationship between marketing and public relations in a global economy.  The course explores approaches and techniques for conducting research and writing within key corporate communication contexts. Students in this course will examine and utilize research techniques and methodologies for developing successful communication campaigns.  Additionally, this course will examine the ethics involved in researching and writing for public relations environments. Prerequisites: BADM 334. Credit, 3 hours. Offered as needed

BADM 490. Special Projects in Business and Related Subjects
A course designed to allow the student to engage in intensive study of a specific area of business other than through normal course offerings. Prerequisite: Business major with senior standing and consent of department chair. Credit, 3 hours. Offered as needed.

INTR 401, 402. Corporate Internship
A full-time residency in the corporate setting, this internship is open to students who wish to earn academic credit for practical work experience and training in areas approved by the Vice President for Academic Affairs. Prior to the semester of residence, all students selected for this internship will be required to participate in a work-shop designed to maximize the potential for growth and productivity in the mentor-mentee relationship. Three, six, nine, or twelve semester hours may be earned, depending upon the requirements of the approved internship, and the recommendation of the student’s  advisor. May be repeated twice not to exceed a total of fifteen semester hours. Offered as needed.

 

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