Integrated Digital Communication

A minor in integrated digital communication (IDC) provides an introduction to the fundamentals of integrated digital and strategic communication practices, including hands-on instruction in contemporary graphic design and video production. Designed practical applications and versatility in mind, the IDC student will learn how research, consumer behavior and audience insights can drive creative strategy in advertising, the impact of social media on digital communications, how branding, new media and graphic design shape daily interactions between users around the world and other applicable concepts to today’s field of communication.

Contact us today to learn more about our minor in integrated digital communication.