Bachelor's Degree in Journalism & Public Relations

If you are interested in a career in any one of the almost limitless choices within the field of journalism or public relations, you should consider choosing a journalism major or pursuing a major in public relations at University of the Cumberlands. Cumberlands can offer you the opportunity to not only improve your verbal and writing skills but also to explore the many possibilities open to you in one of these exciting areas.

Cumberlands offers a major in public relations and a journalism major, as well as a minor in journalism or in public relations. You will learn skills vital to success as a journalist or public relations professional as you study a wide variety of media-related subjects, including print and online media, media law, design and advertising. Additionally, internship opportunities can provide the kind of experience that will prepare you to continue your studies beyond your bachelor’s degree in journalism when you begin graduate school or enter the workforce in your chosen profession.

What Can I Do With This Journalism Degree?

Students in this public relations or journalism major learn about all aspects of human communication through a diverse series of classes, including Interpersonal Communication, Introduction to Mass Media, Introduction to Public Speaking, Interviewing, Small Group Communication, Communication Criticism and Communication Theory. Students further refine their degree through elective hours in courses such as Introduction to Television Production, Argumentation and Debate, Television Journalism, and Film History.

We also offer an Internship Program, which allows students pursuing a bachelor’s degree in journalism to earn credit for “real-life” on-the-job training in radio, TV, public relations and journalism.

Many students learn about broadcasting through participation with Channel 19, our campus television station.  Our campus radio station, WCCR, took to the airwaves in May.  Students can also sharpen their journalistic skills through participation with our campus newspaper, The Patriot.  We also have a very active program in intercollegiate Debate and Individual Events, with students competing at the state, regional and national level.  Our program is currently the top ranked program in the state of Kentucky.

Overall, our goal is to prepare students to become effective and ethically responsible communicators, who can design, express, interpret and evaluate messages in a variety of contexts, including social, political and career settings.  Many of our graduates find work in the fields of broadcasting, journalism, education, and business.