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BADM663. Healthcare Marketing

This course is designed to provide knowledge of the following issues relevant to healthcare marketing:  1) Nature of healthcare markets; 2) Concept of strategic marketing of healthcare organizations; 3) Marketing strategy and planning tools in the healthcare setting; 4) Healthcare customers and consumer behavior; 5) Application of 4Ps of marketing to healthcare marketing; and 6) Research in healthcare marketing.  This course serves as an elective for students pursuing the MBA Healthcare Administration and Marketing Concentrations.