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BADM733. Strategic Marketing: Research and Practice 

This advanced marketing research seminar course will provide students with principles and core concepts of strategic marketing. Students will conduct a study of various strategic marketing concepts and practices used by managers to ensure organizational goals and strategies are implemented as intended. Topics include marketing strategies such as customer segmentation and creation of customer,company and collaborative value, marketing tactics such as managing products services, brand, and price, and managing marketing positions, new products,sales growth and product lines among others. The final project in the seminar will be the development of a scholarly research paper analyzing a contemporary strategic marketing problem. Prerequisite: BROL 700 or permission from the Program Director. Credit, 3 hours.