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BLCN633. Global Marketing and Blockchain Technology

This course will research how leveraging high “Velocity” data such as data from mobile devices has unearthed knowledge that has helped firms better understand their customers. The significant potential of high “Variety” data data that is unstructured in the form of text, images, videos, and so on to make better predictions has been documented in numerous academic studies. Blockchain technology will be used to address the limitation of issues related to the accuracy, reliability, and transparency of the data itself.