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Mission and Goals

The mission of the Bachelor in Integrated Digital Communication Degree Program is to provide students with the fundamentals of integrated digital and strategic communication practices, including hands-on instruction in contemporary graphic design and video production. Courses incorporate practical applications and versatility so that digital communications students learn how research, consumer behavior and audience insights can drive creative strategy in advertising; the impact of social media on digital communications; how branding, new media and graphic design shape daily interactions between users around the world; as well as other applicable concepts to today’s field of communication.