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Growth-Driven Design (GDD)

Growth-Driven Design (GDD) - BADM 435 Consumer Behavior

The goal of this course is to develop an understanding of the knowledge of consumer behavior which provides the manager with a set of appropriate questions and a guideline to action.  
Credit Hours: 3 A pre-requisite of BADM 334 is required. 

Students who complete this certification can expect to learn how to: 

  • Utilize agile web design and project management
  • Build and optimize a website with GDD methodology
  • Transform the way you work and attract more leads

Students complete the following tutorial components as a part of this certification: 

  1. Growth-driven design fundamentals
  2. Developing a website strategy
  3. Creating a growth-driven design tool stack
  4. Conducting user research
  5. Building a launch pad website
  6. Implementing continuous improvement
  7. Using the website optimization roadmap

Certification can be linked to the following Course Outcomes for BADM 435: 

  • The student will be able to explain the factors that influence consumer behavior.
  • The student will be able to identify the factors that impact internal and external influences on consumer behavior.
  • The student will be able to utilize consumer research to better understand the consumer and subsequently develop marketing strategies.
  • The student will be able to explain the consumer decision-making process.
  • The student will be able to demonstrate enhanced communication and presentation skills.