Strategic Communication

A strategic communication minor provides students with a foundation in various communication practices, including public relations, advertising, and video production. It emphasizes purposeful communication to achieve specific goals in different contexts, such as business and media. Students will learn skills in research, consumer behavior, and the creative strategies used in strategic communication.

A strategic communication minor typically requires 21 credit hours to complete, but the duration may vary depending on the student's course load and scheduling preferences. Generally, it can be completed alongside a major within the typical timeframe for obtaining a degree, which is often around four years. This allows students to integrate their minor studies seamlessly into their overall academic plan.

Yes, a strategic communication minor is available both on-campus and online, providing flexibility for students who may have other commitments or prefer remote learning. Online courses allow students to engage with the curriculum at their own pace while still receiving hands-on instruction in key areas such as graphic design and digital media. This option makes it accessible to a wider range of learners.

A strategic communication minor can be a valuable addition to any degree program, as it equips students with skills that are highly sought after in various fields, including marketing and public relations. Employers often look for candidates who can effectively communicate and manage information across multiple platforms. Additionally, the knowledge gained can enhance a student's marketability in an increasingly competitive job market.

Graduates with a strategic communication minor can pursue various career paths, including roles in public relations, marketing, and digital media. Possible job titles include public relations specialist, digital media strategist, and marketing manager. The skills developed through this minor can also serve as a strong foundation for further studies or specialized training in communications or related fields.

To obtain a strategic communication minor, students must complete the required coursework, which typically consists of 21 credit hours focused on strategic communication practices. Students should consult their academic advisor to ensure they meet all prerequisites and incorporate the minor into their degree plan effectively. Enrolling in relevant courses and participating in hands-on projects can further enhance their learning experience.

Yes, communications degrees are considered valuable as they equip students with essential skills in writing, public speaking, and digital literacy, which are applicable in numerous industries. Graduates are well-prepared for various roles that require effective communication strategies, making them attractive candidates in today’s job market. The versatility of a communications degree allows graduates to adapt to various career paths and opportunities.

Communications degrees generally cover a broad range of topics related to general communication skills, while strategic communications specifically focus on using communication practices to achieve specific objectives and goals, often integrating media platforms, consumer research, and targeted messaging.

A strategic communications professional plans and executes communication strategies to achieve organizational goals. This involves creating content, managing media relations, conducting research on audience behavior, and utilizing various digital platforms to enhance a brand’s image and effectiveness.

An example of strategic communication is developing a comprehensive marketing campaign that uses targeted social media ads, press releases, and multimedia content to build brand awareness and drive consumer engagement. This approach strategically aligns communication efforts with business objectives to achieve measurable results.