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Online Marketing Analytics and Digital Strategy Certificate

Master digital strategy and marketing analytics to deliver insights, shape campaigns, and advance your career.

A young man shows data on a computer screen to a team of four professionals sitting at a table.
A young man shows data on a computer screen to a team of four professionals sitting at a table.

Types

Location

Online

Credits

12

Cost

$355/credit hour

Data tells a story—if you know how to read it.

To stand out in today’s competitive market, you need the ability to turn data into insight and action. With the Marketing Analytics and Digital Strategy program from University of the Cumberlands, you’ll gain the skills to measure success, predict consumer behavior, and design campaigns that connect. This fully online graduate certificate program blends foundational marketing knowledge with advanced tools in marketing analytics and digital strategy, giving you practical skills you can apply immediately.

At Cumberlands, you’ll learn from experienced professors who bring real-world expertise into the classroom. Courses in customer satisfaction, performance measurement, and artificial intelligence will prepare you to lead with confidence in today’s digital marketplace. By completing the Marketing Analytics and Digital Strategy program, you’ll be ready to advance in your current role or pursue new opportunities with an edge in digital strategy and marketing analytics.

Anchor: Stats

By the Numbers

$76,950

Average Salary

7%

Industry Growth

100%

Online

100%

Accredited
Anchor: Programs & Requirements
Programs & Requirements

Programs & Requirements

Online Business Analytics Certificate

With the online Marketing Analytics and Digital Strategy program, you’ll build expertise in areas like data analysis, digital marketing, customer satisfaction, and artificial intelligence. Classroom concepts come to life through applied learning that shows you how marketing analytics and digital strategy work together to solve real-world business challenges.

This graduate certificate can be completed as a standalone credential or applied toward advanced programs such as UC’s MBA with a Marketing Concentration, MS in Strategic Management, or DBA/PhD programs with a Marketing Specialty

Course Requirements

Take the Next Step

Anchor: Mission & Goals

Mission & Goals

Apply marketing analytics and digital strategy to real-world challenges, equipping you with the knowledge and skills to succeed in a data-driven marketplace.

Use marketing analytics to make evidence-based decisions

Implement effective digital strategies that engage audiences

Measure customer satisfaction to improve loyalty and retention

Leverage artificial intelligence tools for marketing innovation

Integrate digital strategy and marketing analytics across industries

Anchor: Career Outcomes

Marketing Analytics and Digital Strategy Careers & Outcomes

All stats from U.S. Bureau of Labor Statistics

Market Research Analyst: $76,950

Market Research Analyst: $76,950

Market research analysts use marketing analytics to study consumer behavior, evaluate market conditions, and forecast sales opportunities.

Public Relations Specialist: $69,780

Public Relations Specialist: $69,780

Public relations specialists develop and maintain a positive public image for their organizations, often using digital strategy to engage audiences

Management Analyst: $101,190

Management Analyst: $101,190

Management analysts evaluate organizational processes and recommend improvements to increase efficiency and profitability.

Advertising, Promotions, and Marketing Manager: $159,660

Advertising, Promotions, and Marketing Manager: $159,660

Marketing managers plan and coordinate campaigns, integrating digital strategy and marketing analytics to boost brand visibility and sales.

Operations Research Analyst: $91,290

Operations Research Analyst: $91,290

Operations research analysts apply advanced mathematical and analytical methods to solve problems and improve decision-making.

Public Relations Manager: $132,870

Public Relations Manager: $132,870

Public relations managers shape an organization’s image using media and messaging—drawing on strong digital strategy and branding skills.

Anchor: FAQs

Common Questions

Anchor: Faculty

Faculty Experts

Get to know your future professors in marketing analytics and digital strategy. 

Courtney Daniels

Dr. Courtney Daniels

Adjunct Professor
Business Administration

Dr. Courtney Daniels

Contact Information

courtney.daniels [at] ucumberlands.edu
Remote
Michele Tiggle

Dr. Michele Tiggle

Adjunct Professor
Business Administration

Dr. Michele Tiggle

Contact Information

561.222.0860
michele.tiggle [at] ucumberlands.edu
Dr. John Oyewole

Dr. John Oyewole

Adjunct Professor
Business Administration

Dr. John Oyewole

Contact Information

john.oyewole [at] ucumberlands.edu
Remote
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