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COMM432. Theories of Persuasion

Designed to aid students in becoming more critical receivers and users of persuasive communication. The course focuses on persuasion theories and methods of evaluating oral and visual forms of communication. The course is designed to develop the student's ability to think, listen, write and speak critically. Credit, 3 hours. Offered every fall semester. Prerequisite: COMM 131 or COMM 230.