Strategic Communication Minor

A minor in strategic communication introduces students to the fundamentals of strategic communication practices, including hands-on instruction in contemporary graphic design and video production. Designed with practical applications and versatility in mind, students will learn how to perform research on consumer behavior and audience insights, learning how such factors can drive creative strategy in advertising, as well as the impact of social media on digital communications.

WHAT IS STRATEGIC COMMUNICATIONS?

Strategic communication is a term that describes the activities of a variety of disciplines, including public relations, management communication, and advertising. Companies, organizations, and governments that engage in strategic communication focus on purposeful communication with an end goal in mind. By combining a bachelor’s in communication arts with a strategic communication minor, you can effectively tailor a strategic communications degree program to your specific career goals. Strategic communication courses cover an array of topics, including graphic design, social media, advertising, and video production. This strategic communications training will leave graduates well-prepared for a job in public relations.

STRATEGIC COMMUNICATION JOBS

Students who study strategic communication in college become effective and ethically responsible communicators, who can design, express, interpret, and evaluate messages in a variety of contexts, including social, political, and career settings. Many of our graduates pursue careers in the fields of:

• Mass Communications
• Broadcasting
• Journalism
• Education
• Business

TUITION

Costs for programs of study at University of the Cumberlands are competitive and affordable. Click here to view tuition rates and fees. 

ACCREDITATION 

Click here to view University of the Cumberlands' accreditation information. 

Explore how branding, new media, and graphic design help shape daily interactions between users around the world. To learn more about this digital communications degree, fill out the form on this page. Let’s talk about our test-optional college admissions process, scholarship opportunities, and more!