Strategic Communication

A minor in Strategic Communication provides an introduction to the fundamentals of strategic communication practices, including hands-on instruction in contemporary graphic design and video production. Designed practical applications and versatility in mind, the business communications degree student will learn how research, to what degree consumer behavior and audience insights can drive creative strategy in advertising, and the impact of social media on digital communications.

WHAT CAN I DO WITH A COMMUNICATIONS DEGREE?

As a graduate of UC’s communications major, you’ll become effective and ethically responsible communicators, who can design, express, interpret and evaluate messages in a variety of contexts, including social, political and career settings. Many of our Kentucky communications degree recipients pursue careers in the fields of:

• Mass Communications
• Broadcasting
• Journalism
• Education
• Business

Explore how branding, new media and graphic design help shape daily interactions between users around the world. To learn more about this digital communications degree, fill out the form on this page.