Hub Spot Sales Enablement - BADM 433 Services Marketing
This course is a study of the sales and marketing of services. Students will examine basic elements of promotion in service industries. The issues of general promotional strategies, personal selling, mass selling and sales promotion techniques will be covered. Major service industries, such as hospitality, education, medical/health services, and legal services will be covered.
Credit Hours: 3
Students who complete this certification can expect to learn how to:
- Align your marketing and sales teams around business-level goals
- Define your target customer using buyer personas and Jobs to Be Done
- Implement marketing processes that will provide your sales team with a steady flow of qualified leads
Students complete the following tutorial components as a part of this certification:
- Introduction to sales enablement
- Aligning your teams around a unified revenue goal
- Developing a lead qualification framework
- Holding your teams accountable with an SLA
- Maintaining alignment with Smarketing meetings
- Using buyer personas in sales
- Using Jobs to Be Done in sales
- Creating a hero statement
- The power of content in sales
- Aligning your business around content creation
- Continuing enablement after the sale
- Evaluating sales enablement technology
Certification can be linked to the following Course Outcomes for BADM 433:
- The student will be able to appreciate the need for an understanding of services marketing in today’s business environment.
- The student will be able to develop an understanding of customer expectations and perceptions.
- The student will be able to apply an understanding of the services marketing mix in the development of marketing strategy.
- The student will be able to understand the role of the employees (and often customers) in service delivery, customer satisfaction, and service recovery.
- The student will be able to build upon important workplace skills (e.g. communication, problem solving, critical thinking, cooperation, teamwork, meeting deadlines) through active learning activities and other classroom experiences.