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Big Data means nothing without accurate analysis. But with that analysis, the possibilities are limitless.

This cutting-edge Executive Master's in Business Analytics curriculum provides the foundation you need apply business and data analytics to the rapidly changing industry challenges you’ll encounter throughout your career.  If you have a knack for data collecting, visualizing, and analyzing data and want to strengthen your skills to become are a critical asset to a company, then this hybrid executive master’s degree in business analytics program is what you’re looking for. Through hands-on experience with state-of-the-art business analytics tools, you will learn innovative techniques and how to apply them across multiple business disciplines in this master of science degree. From conducting research to practicing ethical reasoning, this executive master’s in business analytics program covers all the bases.

Anchor: Stats
Anchor: Programs & Requirements
Programs & Requirements

Programs & Requirements

Executive Master of Business Analytics

As the field of business moves deeper into the age of Big Data, analytics is playing an increasingly essential role in how companies make decisions and improve productivity. Analytics professionals who are comfortable working with large amounts of data and making informed decisions are in higher demand now than ever, particularly in technology-rich environments. 

This hybrid executive master’s program in business analytics seeks to get our graduates ahead of the curve by educating them on important data analysis methodologies and giving them hands-on experience with state-of-the art analytics tools. Students in the program will gain understanding in data exploration and visualization, database management systems, data mining, and more.

Course Requirements

  • BUAN 673 Data Exploration & Visualization 
  • BUAN 674 Database Management Systems for Business Analytics
  • BUAN 675 Business Intelligence and Data Mining
  • BUAN 676 Business Analytics for Decision Making
  • BUAN 677 Capstone – Business Analytics

Choose 5 of the following courses:

  • BACC 539 Advanced Accounting Information Systems & Analytics
  • BADM 688 Big Data and Financial Analysis
  • BADM 658 Marketing Decision-Making & Analytics
  • BADM 662 Customer Satisfaction Measurement
  • BADM 657 Logistics and Supply Chain Management
  • BADM 670 Digital Health and Analytics 
  • BADM 668 Strategic Management in Healthcare Administration
  • BADM 624 Competitive Strategy
  • BADM 645 Strategic Leadership
  • BADM 699 Capstone or INTR 599 Applied Learning Practicum

**Executive students may take BADM 699 or INTR 599 as part of their program degree requirements. The Computer and Information Sciences Department, the School of Business, and the Leadership graduate (Masters and Doctorate) executive format programs have an applied learning component (internship/practicum) that is an integral (essential) part of the established curriculum. Due to the applied learning component required for the degree program, executive format students must enroll in INTR every term of enrollment. 

Anchor: Executive Student Resources
Executive students walking toward graduation ceremony

Executive Student Resources

UC's Department of International Graduate Services enjoys providing support resources for our international students. Find tutorials and information regarding offices and policies for the International Graduate Students and programs.

Executive Program Format

Our Executive Programs include hybrid course days designed for international graduate students studying in the U.S., or domestic students seeking a hybrid-format program.  We strive to incorporate professional experience and real-world application of course curriculum into our programs to enhance the learning experience.  Practical Training is an integral part of program coursework and available to all students.  At the University of the Cumberlands our degree programs focus on quality education at an affordable price.

Executive Program students take three (3) courses per semester.  The program semester is based on the existing UC semester calendar, with three (3) annual semesters: fall, spring, and summer.  Two of the courses each semester focus on the specific program content.  Additionally, students will be required to attend an intensive residency weekend as part of their course enrollment each term.  The third class includes an Applied Learning Practicum, in which students apply what they are learning in their other two courses to the real world via work or internship experiences.

Residency FAQs

Residency Session dates are determined by the course that you are registered for. It is very important that you make note of the class you registered for, as well as the designated residency weekend for that course as each course will only meet one weekend for the duration of the semester.

Even though we will only be meeting one weekend per semester, we will have the same number of contact hours with you. This will enable the instructors to make residency weekends much more valuable. This change will allow us to have meaningful projects on residency weekends.

You can view your semester schedule in your self-service portal in your Student Profile. Once you log into your MyUC account, click on Academics, then click on Current Schedule. Your schedule details will indicate the date and location of your residency weekend.

You can find information on the residency site locations on our website.

Yes, all three days are mandatory, and requests to arrive late or leave early will not be approved. Should you not be in attendance for the full session, you will be counted absent for the entire session. Please plan travel accordingly!

Attendance to each executive residency class session is mandatory. Students may make up no more than one (1) residency session throughout the duration of their academic program. Missing a second residency will result in the student being dismissed from the university.

A missed session will result in the student attending a make-up session, and paying a $300 residency make-up fee. In addition, the student may be asked for documentation from the program department providing an explanation as to why the scheduled residency session was missed. Make-up sessions must be completed prior to the end of the term. Noncompliance with this policy will result in dismissal from the executive program.

Make-up residency sessions will be held at our campus in Williamsburg, KY. You will be contacted with the time and dates after your absence is reported. There will only be one (1) residency make-up session offered each semester. Failure to attend all days of the makeup session will result in receiving a failing grade for the course, as well as potential dismissal from the University, and SEVIS termination. 

If you cannot be in attendance for all three days then you will be counted absent for the entire residency weekend and be required to attend the make-up residency and pay the $300 make-up fee.

The Department of International Graduate Services will contact you via your UC student email as registration for the next term approaches. Please remember that you are required to register for (one) main class, (one) online class, and Applied Learning Practicum each semester in order to maintain your F1 status – late registration will not be accepted and can result in the termination of your student status. 

Once you register for a class you will want to make note of the residency weekend that your class is scheduled, as that is the only session for that class that will be scheduled for the semester. You will need to be sure to plan your travel accordingly to ensure that you are in attendance for the full residency session.

Registration is done on a first-come, first-serve basis. Once a course is full, there will not be additional seats added, as we cannot exceed classroom seating capacity; therefore, it is advised that you register for classes as much in advance as possible. As a reminder, students cannot register for future semesters until their current tuition balance is paid in full.

*Please note all times are in local time zone*


Facility will open at 4:00 p.m.


Facility will open at 7:00 a.m.


Facility will open at 7:00 a.m.

We ask that you please take note of the above-mentioned times and schedule your travel accordingly.

*These dates have been set; however, if any changes are made, they will be made prior to registration for that semester. Not all dates are available at each residency location.

Fall 2023 (August 28 – December 15)

  • September 29 – October 1
  • October 6 – 8
  • October 13 – 15
  • October 20 – 22
  • November 3 – 5
  • November 10 – 12
  • November 17 – 19

Spring 2024 (January 8th – April 26th)

  • February 9 – 11
  • February 16 – 18
  • February 23 – 25
  • March 1 – 3
  • March 8 – 10
  • March 15 – 17
  • March 22 – 24
  • April 5 – 7

Summer 2024 (May 6th – August 23rd)

  • May 31 – June 2
  • June 7 – 9
  • June 14 – 16
  • June 21 – 23
  • June 28 – 30
  • July 12 – 14
  • July 19 – 21
  • July 26 – 28
  • August 2 – 4

Fall 2024 (August 26th – December 13th)

  • September 27 – 29
  • October 4 – 6
  • October 11 – 13
  • October 18 – 20
  • October 25 – 27
  • November 1 – 3
  • November 8 – 10
  • November 15 – 17
  • November 22 – 24 
Anchor: Mission & Goals

Mission & Goals

The goal of this Executive MBA in Business Analytics program is to equip students with practical knowledge of data analytics and a full range of state-of-the-art business analytics tools and techniques.

Collect, visualize, and analyze data to support business decision-making
Develop interpersonal skills by working in a team setting
Apply innovative analytics techniques and their applications across multiple business disciplines
Incorporate ethical reasoning skills and behavior to make sound decisions
Apply research-based strategies to integrate theory with practical applications
Anchor: Career Outcomes

Business Administration Careers & Outcomes

All stats from the U.S. Bureau of Labor Statistics

Operations Research Analyst: $85,720

Operations Research Analyst: $85,720

Operations research analysts use mathematics and logic to help solve complex issues.

Management Analyst: $95,290

Management Analyst: $95,290

Management analysts recommend ways to improve an organization’s efficiency.

Budget Analyst: $82,260

Budget Analyst: $82,260

Budget analysts help public and private organizations plan their finances.

Market Research Analyst: 68,230

Market Research Analyst: 68,230

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Financial Analyst: $96,220

Financial Analyst: $96,220

Financial analysts guide businesses and individuals in decisions about expending money to attain profit.

Project Management Specialist: $95,370

Project Management Specialist: $95,370

Project management specialists coordinate the budget, schedule, staffing, and other details of a project.

Anchor: FAQs

Common Questions about Business Analytics

Being able to handle large amounts of data, analyze them, and use your analysis to make sound decisions is becoming an increasingly essential skill in the workforce. As technology advances, so does the amount of data. As data increases, so does the need for experts who can analyze that data and inform their company which direction to go in order to achieve the highest levels of success.

According to the U.S. Bureau of Labor Statistics (BLS), business analytics careers are among the fastest-growing jobs in business and finance. The Bureau projects that the demand for market and operations research analysts will grow 19 percent and 23 percent from 2021 to 2031, respectively. Despite the growing demand, the United States faces a shortage of 140,000 to 190,000 individuals with advanced business analytic skills and 1.5 million managers and analysts with the know-how to use the analysis to make effective and informed decisions (McKinsey Global Institute report, n.d.). Essentially, anyone who possesses this knowledge is in high demand in many industries around the nation, and that demand is only growing.

Cumberlands executive business analytics degrees combines core business courses with technical skills in programming and working with large data sets in a business environment. Students take courses in business, finance, and marketing, but coursework may also include technical classes in computer programming, data analysis, and statistics.

Business analytics graduates have the skills neccesary to exopand their careers in this growing busines field using their technical abilities. Many industries need professionals who can analyze and interpret large sets of data and assist in decision making processes as it relates to growth of the business. Business analytics graduates may find employment within a wide range of industries including healthcare, advertising, journalism, finance, banking, and travel.

All programs at University of the Cumberlands are offered at some of the lowest rates in the nation – and we even include free textbooks through our One Price Promise! For more information on how affordable this program would be for you, visit our Financial Aid page.

A group of Graduate students entering during the processional at Commencement.

Executive Program Admission Requirements

All students in our executive programs are required to meet a standard set of admissions requirements for graduate students.

Anchor: Faculty

Faculty Experts in Business

Learn more about your future executive business professors.

Stacy Swafford

Dr. Stacy J. Swafford

Adjunct Professor
Business Administration

Dr. Stacy J. Swafford

Contact Information

stacy.swafford [at]
Dr. Matt Keogh

Dr. Matt Keogh

Adjunct Professor
Business Administration

Dr. Matt Keogh

Contact Information

matthew.keogh [at]
Dr. Michael Tabone

Dr. Michael Tabone

Adjunct Professor
Business Administration

Dr. Michael Tabone

Contact Information

michael.tabone [at]

Request Information

Have any questions? Let us know!