Executive Master's in Strategic Marketing

Residency Session dates are determined by the course that you are registered for. It is very important that you make note of the class you registered for, as well as the designated residency weekend for that course as each course will only meet one weekend for the duration of the semester.

You can view your semester schedule in your self-service portal in your Student Profile. Once you log into your MyUC account, click on Academics, then click on Current Schedule. Your schedule details will indicate the date and location of your residency weekend.

You can find information on the residency site locations on our website.

Attendance to each executive residency class session is mandatory. Students may make up no more than one (1) residency session throughout the duration of their academic program. Missing a second residency will result in the student being dismissed from the university.

A missed session will result in the student attending a make-up session, and paying a $300 residency make-up fee. In addition, the student may be asked for documentation from the program department providing an explanation as to why the scheduled residency session was missed. Make-up sessions must be completed prior to the end of the term. Noncompliance with this policy will result in dismissal from the executive program.

The Department of International Graduate Services will contact you via your UC student email as registration for the next term approaches. Please remember that you are required to register for (one) main class, (one) online class, and Applied Learning Practicum each semester in order to maintain your F1 status – late registration will not be accepted and can result in the termination of your student status. 

Once you register for a class you will want to make note of the residency weekend that your class is scheduled, as that is the only session for that class that will be scheduled for the semester. You will need to be sure to plan your travel accordingly to ensure that you are in attendance for the full residency session.

Registration is done on a first-come, first-serve basis. Once a course is full, there will not be additional seats added, as we cannot exceed classroom seating capacity; therefore, it is advised that you register for classes as much in advance as possible. As a reminder, students cannot register for future semesters until their current tuition balance is paid in full.

*Please note all times are in local time zone*

Friday

Facility will open at 4:00 p.m.

Saturday

Facility will open at 7:00 a.m.

Sunday

Facility will open at 7:00 a.m.

We ask that you please take note of the above-mentioned times and schedule your travel accordingly.

*These dates have been set; however, if any changes are made, they will be made prior to registration for that semester. Not all dates are available at each residency location.

Fall 2024 (August 26th – December 13th)

• September 27 – 29
• October 4 – 6
• October 11 – 13
• October 18 – 20
• October 25 – 27
• November 1 – 3
• November 8 – 10
• November 15 – 17
• November 22 – 24 

Spring 2025 (January 6th – April 30th)

• January 31-February 2
• February 7-9
• February 14-16
• February 21-23
• February 28-March 2
• March 7-9
• March 14-16
• March 21-23
• March 28-30
• April 4-6
• April 11-13

Strategic marketing is an important facet of an organization’s overall strategy in steering business performance forward. It offers a roadmap to achieve optimized business performance through the use of marketing analytics, digital marketing tools, and more. 

Upon graduation, you will have an opportunity to use your expertise in areas from marketing management to marketing analytics and research to business development. These career sectors play a key role in helping organizations to thrive in a global business landscape.

All programs at University of the Cumberlands are offered at some of the lowest rates in the nation—and we even include free textbooks through our One Price Promise! For more information on how affordable this program would be for you, visit our Financial Aid page.

Each course lasts eight weeks, called a bi-term. There are two bi-terms per semester, and three semesters per year (fall, spring, and summer). Many classes are asynchronous, meaning there is no set login time; you can work on schoolwork whenever you find time. Cumberlands provides free rental textbooks to online students as part of its One Price Promise.