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Bachelor's in fitness and sport management degree students in gym.

Bachelor's Degree in Fitness & Sport Management

What is “Sport Management?” How does it fit into fitness? Or health? Or a potential career opportunity? Bottom line: It’s about helping others do their best while feeling their best. If you’re interested in the business of helping others improve and maintain their health and fitness, or if you enjoy sports, you may want to compare fitness degrees and consider a Bachelor of Science degree with a major in fitness and sport management.

At Cumberlands, fitness majors study with caring, experienced faculty members who can help tailor sport management programs of study to students’ specific interests. As you build a strong academic foundation through our sport management degree program, you will learn a variety of skills necessary to help individuals live healthier lives, including the use of technology and communication skills.

Upon successful completion of a program with a fitness and sport management major, you will be eligible to take a national certification examination from organizations such as the American College of Sports Medicine (ACSM), the American Council on Exercise (ACE), the National Council on Strength and Fitness (NCSF), or the National Strength and Conditioning Association (NSCA).


Just what can you do with a sport management degree anyway? A lot, actually. There are a number of sport management jobs ready for the right person with the right education. At the University of the Cumberlands, our interdisciplinary Kentucky sport management programs emphasize a liberal arts approach to education and career preparation. Our fitness degrees seek to prepare students for all kinds of career opportunities. Careers with a sport management degree can be found in areas such as:

  • Health and Wellness
  • Corporate Fitness
  • Sports and Athletic Administration
  • Community Recreation
  • Personal Training
  • Sports Marketing and Promotion
  • Health Club Management
  • Community Program Directors-YMCA, Boys and Girls Clubs
  • Sports Information Director
  • College Intramural Director
  • Sport Facilities Management
  • Hospital-Based Fitness Centers
  • Fitness Manager
  • Fitness Program Coordinator
  • Fitness Equipment Sales

*** Certification or additional education is needed for some careers


Costs for programs of study at University of the Cumberlands are competitive and affordable. Click here to view tuition rates and fees. 


Click here to view University of the Cumberlands' accreditation information. 

Whether you choose to teach, continue in graduate school sport management degree programs, or begin your career in the multibillion-dollar fitness and sports industry, you can be confident you will be prepared. Let’s talk about our test-optional college admissions process, scholarship opportunities, and more! Fill out the form on this page and find out what UC can do for you!

Admissions Office

Contact Us

Phone:  606.539.4240
Toll-Free:  877.713.8767
Fax:  606.539.4303

Visit Us In Person

6178 College Station Drive
Williamsburg, KY 40769

Career Path

A University of the Cumberlands degree prepares you for the rigors of the professional world.  Click the button to learn more about the exciting career opportunities you can pursue with this program.