Dr. Jonathan E. Shores, Jr., Chief Master Sergeant (reserve) in the United States Air Force, serves University of the Cumberlands as Executive Vice President for Enrollment Management. In this role, Dr. Shores  is responsible for providing leadership and overall direction in enrollment planning, recruitment, and admission. In short, he oversees the vision, strategy, and implementation of all full-time student recruitment and preparing and managing budgets across departments to meet annual goals.

Dr. Shores has spent more than half his life working in higher education and has experience helping more than 200 collegiate institutions reach record levels of enrollment, working both with and directly at numerous colleges. Prior to joining the Cumberlands team, he worked for Ardeo Education Solutions as Senior Vice President. He served three different private colleges beforehand, including working as Vice President for Enrollment and Marketing. Within the Air Force, Dr. Shores served as an advisor for a 4-Star General and Command Chief of Air Mobility Command, the largest command within the U.S. Air Force. He is a veteran of Operation Joint Forge, Operation Joint Enterprise, Operation Enduring Freedom, and others, and he served in various logistics, deployment, and fund management positions.

Dr. Shores has taught as an adjunct professor at Cumberlands and presented and published insights regarding a number of topics related to higher education. During his time serving actively in the USAF, Shores was awarded more than a dozen honors and decorations.

Academic Credentials
Northcentral University,
Doctorate of Philosophy in Marketing Management, 2017

Senior Non-Commissioned Officers Academy
Correspondence, 2016

McGhee Tyson Air Base
Non-Commissioned Officers Academy, 2015

Joint Senior Non-Commissioned Officers Professional Military Education Course
Correspondence, 2014

Airmen Leadership School, Correspondence, 2005

Campbell University
Master of Business Administration in marketing, 2005

Community College of the Air Force
Associate degree in logistics management, 2004

Campbell University
Bachelor’s in business administration, wealth management, 2002



Boswell Campus Center