Dr. Kyle Allison has over 20 years of professional media, marketing, analytics and digital technology experience.  With a career and executive practitioner experience in broadcasting and corporate retail, Dr. Allison has worked in roles in operations, project management, business analytics, merchandising, and digital marketing.   His experience spans positions up the C-Level.

In addition, Dr. Allison has been teaching in undergraduate, graduate and doctoral business programs since 2015 in various analytics, marketing and management-type courses. Dr. Allison also is a dissertation chair and committee member working in the DBA and PhD programs here at UC.  He enjoys bringing his professional experiences into the classroom and sharing knowledge with students.

Dr. Allison is also an extensive author, having written several textbooks and professional trade books in digital marketing, analytics, e-commerce and other disciplines.  He also is an avid speaker at conferences in both industry and academic settings.

On a personal note, in his free time, he spends it with his family and enjoys music, movies, traveling and swimming.

More about Dr. Allison can be found on his website, doctofdigitalstrategy.com

DBA Global Business & Leadership, California Intercontinental University, 2018
MS Project Management & Operations, Southern New Hampshire University, 2023
MBA Management, Amberton University, 2012
BA Communication Studies, University of North Texas 2007

  • Marketing
  • Digital Marketing
  • Business Analytics
  • Project Management
  • Business Leadership
  • Small Business Management
  • Information Technology
  • E-Commerce