Big Data means nothing without accurate analysis. But with that analysis, the possibilities are limitless.

This cutting-edge curriculum provides the foundation to you need apply business and data analytics to the rapidly changing industry challenges you’ll encounter throughout your career.  If you have a knack for collecting, visualizing, and analyzing data and want to strengthen your skills to become are a critical asset to a company, then this fully online master’s program is what you’re looking for. Through hands-on experience with state-of-the-art business analytics tools, you will learn innovative techniques and how to apply them across multiple business disciplines. From conducting research to practicing ethical reasoning, this online master’s degree program covers all the bases.

Anchor: Stats
Anchor: Programs & Requirements
Programs & Requirements

Programs & Requirements

Master of Business Analytics

As the field of business moves deeper into the age of Big Data, analytics is playing an increasingly essential role in how companies make decisions and improve productivity. Analytics professionals who are comfortable working with large amounts of data and making informed decisions are in higher demand now than ever, particularly in technology-rich environments. 

This online master’s program in business analytics seeks to get our graduates ahead of the curve by educating them on important data analysis methodologies and giving them hands-on experience with state-of-the art analytics tools. Students in the program will gain understanding in data exploration and visualization, database management systems, data mining, and more.

Course Requirements

  • BUAN 673 Data Exploration & Visualization 
  • BUAN 674 Database Management Systems for Business Analytics
  • BUAN 675 Business Intelligence and Data Mining
  • BUAN 676 Business Analytics for Decision Making
  • BUAN 677 Capstone – Business Analytics

Choose 5 of the following courses:

  • BACC 539 Advanced Accounting Information Systems & Analytics
  • BADM 688- Big Data and Financial Analysis
  • BADM 658 Marketing Decision-Making & Analytics
  • BADM 662 Customer Satisfaction Measurement
  • BADM 657 Logistics and Supply Chain Management
  • BADM 670 Digital Health and Analytics 
  • BADM 668 Strategic Management in Healthcare Administration
  • BADM 624 Competitive Strategy
  • BADM 645 Strategic Leadership

BADM 699 Capstone or INTR 599 Applied Learning Practicum

This capstone course is designed to give you an opportunity to integrate and apply the knowledge you have acquired over your entire discipline of study. You will develop an academic paper or project on a practical business need or business-related problem, thereby expanding the professional body of knowledge about business while simultaneously offering insight to help improve business practice. This capstone course will assess your overall learning experience and intellectual growth in your program of study. The course should be taken during your final semester. 

Anchor: Mission & Goals

Missions and Goals

The goal of this program is to equip students with practical knowledge of data analytics and a full range of state-of-the-art business analytics tools and techniques.

Collect, visualize, and analyze data to support business decision-making
Apply innovative analytics techniques and their applications across multiple business disciplines
Develop interpersonal skills by working in a team setting
Incorporate ethical reasoning skills and behavior to make sound decisions
Apply research-based strategies to integrate theory with practical applications
Anchor: Career Outcomes

Business Administration Careers & Outcomes

Operations Research Analyst: $85,720

Operations Research Analyst: $85,720

Operations research analysts use mathematics and logic to help solve complex issues.

Management Analyst: $95,290

Management Analyst: $95,290

Management analysts recommend ways to improve an organization’s efficiency.

Budget Analyst: $82,260

Budget Analyst: $82,260

Budget analysts help public and private organizations plan their finances.

Market Research Analyst: 68,230

Market Research Analyst: 68,230

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.

Financial Analyst: $96,220

Financial Analyst: $96,220

Financial analysts guide businesses and individuals in decisions about expending money to attain profit.

Project Management Specialist: $95,370

Project Management Specialist: $95,370

Project management specialists coordinate the budget, schedule, staffing, and other details of a project.

Companies are increasingly seeking business analytics professionals who are comfortable working with large amounts of data and making informed decisions using multiple analytical tools and software in technology-rich environments.  

Dr. Daniel Kanyam
Plaster Graduate School of Business
Anchor: FAQs

Common Questions about Business Analytics

Being able to handle large amounts of data, analyze them, and use your analysis to make sound decisions is becoming an increasingly essential skill in the workforce. As technology advances, so does the amount of data. As data increases, so does the need for experts who can analyze that data and inform their company which direction to go in order to achieve the highest levels of success.

According to the U.S. Bureau of Labor Statistics (BLS), business analytics careers are among the fastest-growing jobs in business and finance. The Bureau projects that the demand for market and operations research analysts will grow 19 percent and 23 percent from 2021 to 2031, respectively. Despite the growing demand, the United States faces a shortage of 140,000 to 190,000 individuals with advanced business analytic skills and 1.5 million managers and analysts with the know-how to use the analysis to make effective and informed decisions (McKinsey Global Institute report, n.d.). Essentially, anyone who possesses this knowledge is in high demand in many industries around the nation, and that demand is only growing.

Cumberlands business analytics degrees combines core business courses with technical skills in programming and working with large data sets in a business environment. Students take courses in business, finance, and marketing, but coursework may also include technical classes in computer programming, data analysis, and statistics.

Business analytics graduates have the skills neccesary to exopand their careers in this growing busines field using their technical abilities. Many industries need professionals who can analyze and interpret large sets of data and assist in decision making processes as it relates to growth of the business. Business analytics graduates may find employment within a wide range of industries including healthcare, advertising, journalism, finance, banking, and travel.

Anchor: Faculty

Faculty Experts in Business

Time for some networking – get to know your future professors.

Dr. Gary Moss

Dr. Gary Moss

Associate Professor
Accounting
Business Administration
Doctor of Business Administration
Master's in Strategic Management
MBA - Master Business Administration
PhD Business

Dr. Gary Moss

Contact Information

gary.moss [at] ucumberlands.edu
Available by appointment only
Margaret Combs

Margaret Combs

Professor
Business Administration
Accounting
Doctor of Business Administration
PhD Business
MBA - Master Business Administration
Master's in Strategic Management

Margaret Combs

Contact Information

Dr. Stephanie Thacker

Dr. Stephanie Thacker

Associate Professor
Business Administration
Doctor of Business Administration
MBA - Master Business Administration
PhD Business

Dr. Stephanie Thacker

Contact Information

stephanie.thacker [at] ucumberlands.edu
Hutton School of Business

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Program Accreditation

The Hutton School of Business at University of the Cumberlands has received specialized accreditations for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.

Please review our Public Disclosure of Student Achievement.

 

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