Donors Exceed Goals Once More During 2025 One Big Give Event

For more than five years, One Big Give has served as a celebration of generosity as students, faculty, staff, alumni, parents, grandparents, and friends come together to support University of the Cumberlands. The 2025 campaign was no exception as donors once again exceeded the university’s ambitious goal. 

This year, organizers set a goal of 2,600 donors; 576 more than last year’s goal of 2,024. By the end of the day, 2,638 individuals had answered the call, contributing a total of $393,023 to scholarships, campus organizations, academic departments, missions, and athletics programs through donations and matching funds.  

“We are so thankful for the incredible generosity of our Cumberlands family. Every gift, no matter the size, helps us continue our mission of equipping students to make a difference in Appalachia and beyond,” said Tyler Smith, vice president for philanthropy and alumni engagement. “We’re truly grateful for everyone who joined us to make this amazing achievement possible.” 

One Big Give launched in 2019 and reached 487 donors. Since then, it has grown in reach and impact, with every dollar raised directly enhancing the student experience. 

“We’ve had an annual give day for several years and each year we try to improve and grow,” shared Courtney Bidwell, director of donor relations, “This year, one area I’m particularly proud of is the incredible growth of our student clubs, honor societies, and student advocate participation because it shows our students are becoming an active part of building philanthropy and generosity here at UC!” 

Several matching challenges helped energize the day. A $10,000 match supported scholarships and workship programs, and a $2,500 match was unlocked during a lunchtime “power hour.” Other matches included a $570 match for academic departments and a $50 match for Campus Ministries and Fellowship of Christian Athletes. 

Two giving records were set this year; 2025 marked the highest amount ever raised on One Big Give for both athletics and student organizations. 

The event also underscored the wide reach of Cumberlands’ impact. Thirty percent of all donations came from friends of the university. Parents and undergraduate alumni followed closely behind, each contributing 16 percent of total gifts. Notably, 224 faculty and staff members gave, and every class year since 1965 was represented. 

Donor support continues to drive Cumberlands’ mission of providing a quality, affordable education for students from all backgrounds. Plans are already underway for an even greater impact in 2026. 

Although One Big Give 2025 has come to a close, it’s never too late to make a difference. Visit www.ucumberlands.edu/give to make a lasting difference.