University of the Cumberlands Introduces 100% Online Certificate in Marketing Analytics and Digital Strategy

University of the Cumberlands has launched a new Online Graduate Certificate in Marketing Analytics and Digital Strategy, designed for marketing professionals, business leaders, and digital strategists who want to gain advanced skills in data analytics, customer insights, and AI-driven marketing tactics. 

Offered fully online, the 12-credit-hour program can be completed in less than a year and is ideal for those seeking to enter or advance in careers such as digital marketing, marketing analytics, customer experience management, and more. 

“Cumberlands’ online certificate in marketing analytics and digital strategy combines academic rigor with real-world relevance,” said Dr. Daniel Kanyam, dean of the School of Business and Communications. “The program gives students a solid foundation in data-driven marketing and digital strategy.” 

Courses include Marketing Decision-Making & Analytics, Strategic Digital Marketing, Customer Satisfaction Measurement, and Transforming Business with Artificial Intelligence.

The Curriculum aligns with skills needed for professions such as marketing managers, digital analysts, and PR specialists. 

Graduates will be prepared to take on leadership roles such as market research analyst, digital strategy consultant, AI-enabled marketing manager, or customer insights analyst; all areas where demand is growing. According to the Bureau of Labor Statistics, roles in market research analysis are projected to grow 7% through 2034, significantly faster than the average for all occupations. 

In addition to its academic quality and career relevance, the Certificate in Marketing Analytics and Digital Strategy boasts a competitive tuition rate of $355 per credit hour, with textbooks included. 

This certificate is part of Cumberlands’ ongoing mission to deliver career-relevant, affordable online education to students from all backgrounds. 

Find out more about the Online Certificate in Marketing Analytics and Digital Strategy and other graduate certificates at www.ucumberlands.edu/academics.